THE SIMS
MERCH
Product Strategy
Creative Direction
Product Design
Packaging Design
details
Creative Director - Ashley Norquist
ECD - David Cipriano
Art Director - Bren Postma
Strategist - Prescott Harvey
team
The Ask
Bring to life The Sims first merch launch in over a decade. Create something to resonate with fans.
packaging details
results
Fans loved the merch launch and all items sold out within the first 48 hours, prompting a second run of almost all of the product line.
