Ashley Norquist is a Creative Director
living in Portland, OR.
She strives to tell human stories, authentically connect her clients with their communities and find magic in the mundane.
SELECTED WORKS
Team Fight Tactics Esports
BRAND
THE SIMS
MERCH
PACKAGING
PAM CUT
CINEMA UNBOUND
EVENT
FENDER NOVENTA SERIES
CAMPAIGN
nike cortez metallic pack
CAMPAIGN
STARBUCKS
FUEL FOR GOOD
BRAND
about
Ashley Norquist is a Creative Director currently residing Portland, Or. Her work focuses in globally-minded redesigns, consumer goods product launches, brand-level design strategies and gaming design systems.
During her career, she’s been a web designer, brand designer, art director, illustrator, design strategist, food stylist, prop master, talent director, and hobby stained glass artist. She has managed multiple amazing teams, all while still pushing pixels (because that never really ends, does it?)
SKILLS & EXPERIENCE
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Redesigning and refreshing a brand’s presence in the world is a large part of my background. I’ve been part of teams navigating new and known audience segments and all their challenges.
Past examples include: helping Starbucks redefine their Social Good marketing to feel authentic to their core consumers, rebranding The Sims franchise to feel modern while still paying homage to the core game, and giving Team Fight Tactics its own Esports look and feel that spoke to the player’s joy in completition. -
In the era of always on content, telling relevant seasonal and campaign stories that keep audiences engaged is key. I use a strategic mindset and a human approach to building out content calendars that build the feed without feeling like filler.
Past Examples Include: Helping launch the Fender Noventa Guitar line by highlighting the all femme indie rock band the Spoonbenders, taking a new approach on an iconic footwear silhouette with an women’s Nike Cortez campaign, and -
Print design requires an attention to detail unlike other types of design. The tactile nature of these designs requires a real world eye for material and print quality. Throughout my career, I’ve worked on numerous print, packaging and product projects.
Past examples include: planning and designing the first ever merchandise launch for The Sims leading to 48hr sellout, creating the premium edition packaging for Halo Campaign Evolved, complete with matching disk design, and reimagining the packaging design for Benchmade Knives giving more focus to product features and uses. -
The key to a great event is planning and a clear creative vision. Working with teams of talented event pros, I’ve set the creative vision for multiple events ranging in scale from a couple hundred to thousands of guests.
Past Examples Include: My team set and activated the creative vision for the 2025 TFT Paris Open and took over the Metro for one weekend, for multiple years running I’ve headed the creative team for the PAM CUT Cinema Unbound Awards gala event which has raised over $500K for the museum’s new media department.
PAST CLIENTS
