starbucks
fuel for good
details
Brand Design
Creative Direction
Onset Direction
GTM Planning
Content Production
Print Design (NYT Ad)
Digital Ad Production (Times Square Ad)
Art Director - Ashley Norquist
CSO - Coe Lottis
Production Lead - Jourdain May
Director - Elijah Austin
team
The Ask
For Starbucks, social impact is at their core, but their audience was historically unaware of the impact they make on communities across the globe. My team was tasked with creating a new visual approach to Starbucks Public Affairs initiatives. This work then informed multiple campaigns within an ongoing partnership.
the mood
erica’s story
In the year following Hurricane Maria, my team and I travelled to Puerto Rico to meet with Erica Reyes, one of the many coffee farmers effected by the hurricane’s devastation. Using our new social good platform, we told Erica’s story through Starbucks channels.
Fiamma & BETHANY
One of Starbucks’ largest social good initiative is their partnership with ASU, known as the Starbucks College Achievement Plan. Fiamma and Bethany were chosen to highlight two success stories with the program.
