THE SIMS FRANCHISE DESIGN

Creative Direction
Brand Design
Brand Strategy

details

Creative Director - Ashley Norquist
Brand Designer - Noel Anderson
Project Manager - CJ Alberts

team

THE ASK

Create a franchise level design system for The Sims. The iconic gaming franchise had never given a look and feel to itself overall, focusing on each game individually leading to a lack of visual harmony. EA tasked my team with setting the preliminary vision for the brand, speaking to its multifaceted nature.