TEAM FIGHT TACTICS ESPORTS
Brand Strategy
eSports Platform
Visual Identity
Logo Design
Iconography
Brand Toolkit
details
Creative Director - Ashley Norquist
ECD - David Cipriano
Production Designer - Ragen Venti
Motion Designer - Brandon Josie
Strategist - Prescott Harvey
team
The Ask
Team Fight Tactics is Riot Game’s premiere Auto Chess strategy game featuring their iconic League of Legend’s characters battling it out in 4v4 turn based combat.
Known for their world dominating Esports presence, Riot came to my team looking to build a core branding system for the Esports event system in place for TFT. These events were currently being given bespoke design systems and causing confusion amongst players looking to join competitions.
EVENT HIERARCHY
THE RESULTS
A strategically minded complete overhaul of the Esports system for Team Fight Tactics, complete with fully functional and modular design templates for each event.
These templates and their core design principles were immediately integrated and created a cohesive appearance for all communications on social and dotcom channels.
Overall viewer counts for TFT Esports events grew 35% yoy. A large jump from declining viewership numbers of previous years.
