nike holiday gifting
details
Creative Direction
Design Strategy
Design Toolkit
team
Art Director - Ashley Norquist
CSO - Coe Lottis
The Ask
Help Nike Factory stores in the NA and APLA regions create a cohesive, premium holiday gifting campaign. While North America has a centralized holiday season, APLA puts less energy into Western holidays. As such, our campaign had to cater to both Eastern and Western audiences with a tone of gift giving vs holiday cheer.
THE MOOD
results
Our campaign look and feel was utilized in Factory and Core stores across the US and APLA regions. The core pattern design was also used on in store merchandising and event decor.
