crocs
mellow stretches
details
Creative Direction
Campaign Strategy
Influencer Marketing
Seeding Kit Design
Creative Director - Ashley Norquist
ECD - David Cipriano
Illustrator / Artist - Joe Zavaletta
team
The Ask
Make the Crocs Mellow Slide the recovery shoe of gaming sessions.
Streamer stretch breaks, during long streaming sessions, sponsored by Crocs. Influencer kits sent to each streamer, with customized artwork included. Streamers varied in size from macro to micro-community size.
results
Positive community sentiment and engagement on both a small and large scale. Campaign felt authentic and exciting to streamers and community members alike.
