nike x foot
locker
verona collective
Creative Strategy
Content Planning
Creative Direction
On-Set Direction
GTM Strategy
Campaign Toolkit
details
Creative Director - Ashley Norquist
CSO - Coe Lottis
Photo - Ashley Walters
Director - Jacy Mairs
team
The Ask
With the release of the Nike Verona, Nike Sportswear’s first women’s only silhouette, Foot Locker wanted to highlight the collective joy of female sneakerheads by highlighting stories of sisterhood in all shapes and forms. We worked on a multi-part campaign, that was shuttered due to the pandemic, but one group did end up features: Good Girl, a rap group from Philly brought together by their love of music and fashion.