fender mustang
micro
Creative Strategy
Creative Direction
On-Set Direction
Campaign Toolkit
details
Creative Director - Ashley Norquist
CSO - Coe Lottis
Production Coordinator - Trey Kenyon
Photo - Jourdain May
Video - Elijah Austin
team
The Ask
Create a holistic campaign to launch the brand new Mustang Micro headphone amp, focusing on educating on technology and use cases.
the bundle
To go along with the initial launch of the Mustang Micro, Fender offered a bundle deal with their award winning Fender Play app. We created a suite of assets for promotional uses featuring both the Micro and the app.